NOA NOA LUXE Whitening Moisture Gel

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NOA NOA LUXE Whitening Moisture Gel (120g)

The NOA NOA LUXE Whitening Moisture Gel is an advanced all-in-one skincare solution designed for those who seek convenience without compromising results. This gel absorbs quickly, delivering the hydration of a lotion, the nourishment of an emulsion, and the protection of a cream.

Formulated with a whitening placenta extract, it improves skin tone while supplying essential amino acids and minerals to promote elasticity. Licorice root calms inflammation and prevents breakouts, while triple hyaluronic acid ensures multi-layer hydration for plump, smooth skin. To protect against external stressors, geranium extract helps lighten pigmentation and shields collagen from UV damage.

This gel can also be used as a massage cream to stimulate circulation and enhance absorption of nutrients, making it an ideal addition to your daily skincare ritual.

Key Benefits:

  • Brightens & Evens Tone: Placenta extract reduces pigmentation and nourishes with amino acids and minerals.

  • Soothes & Protects: Licorice root calms irritation and reduces inflammation.

  • Deep Hydration: Triple hyaluronic acid locks in moisture at multiple skin layers.

  • Anti-Aging Support: Geranium extract defends against UV damage and protects collagen fibers.

  • Multi-Functional: Works as a lotion, emulsion, cream, or massage gel — perfect for a simplified routine.

Key Ingredients:

  • Placenta Extract – Brightens, nourishes, and supports regeneration.

  • Licorice Root Extract – Anti-inflammatory, reduces redness and irritation.

  • Triple Hyaluronic Acid – Multi-level hydration for lasting smoothness.

  • Geranium Extract – Antioxidant, protects collagen from UV damage, lightens pigmentation.

How to Use:

  1. After cleansing, apply a small amount to face and neck.

  2. Massage gently until absorbed.

  3. Can be used morning and night.

  4. For extra care, apply a thicker layer as a massage cream.

FAQ:

・Can this gel replace my moisturizer?
 Yes. It functions as lotion, emulsion, and cream in one, making additional steps optional.

・ Does it help with pigmentation?
Yes. The placenta and geranium extracts brighten skin and help reduce dark spots.

・Is it suitable for sensitive skin?
Yes. Licorice root extract soothes inflammation and helps prevent irritation.

・Can it be used under makeup?
Absolutely. Its lightweight texture absorbs quickly, leaving skin smooth and well-prepped for makeup.

・How often can I use it?
 It is safe for daily use, morning and night.


We ship internationally from our warehouse here in Tokyo. We use the services of third-party delivery service providers, namely, Japan Post (EMS) and Airmail, for shipping all the orders placed by our customers. View our entire policy here.

Every skin is different, therefore, no returns are accepted simply on the account that the product had an adverse reaction on your skin, or did not provide you any particular kind of results that you were expecting. However, you may initiate a return for the defective and damaged products purchased from the website within a period of7 (seven) days calculated from the order delivery date (“Return Period”). View our entire policy here.

Dipotassium Glycyrrhizate, water-soluble placenta extract, 3-O-Ethyl Ascorbic Acid, Bisabolol, Rice Bran Extract Hydrolyzed Liquid A, water-soluble collagen liquid-4, Coptis Japonica Extract, Sodium Hyaluronate-2, Sodium Acetylated Hyaluronate, Hydrolyzed Hyaluronic Acid, Trehalose, Stearoyl Phytosphingosine, Concentrated Glycerin, Trimethylglycine, Ethylhexyl Stearate, POE (20) Stearyl Ether, Carbomer, Potassium Hydroxide, Xanthan Gum, Dimethicone, Natural Vitamin E, Butylene Glycol, 1,2-Pentanediol, Phenoxyethanol, Fragrance, Legal Colorants, Purified Water.

What our customers are saying about this product

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All our products come straight from the manufacturer to make sure you're getting the freshest stuff.

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We only use express delivery to make sure you get your skincare goodies in the shortest time possible.


Unlike generic beauty retailers, Beauty Ninja carefully curates only the most advanced and luxurious Japanese skincare. Every product is tested and approved for its effectiveness.

Have a question?

See some of our common FAQS below

Yes! We source all products directly from Japanese brands, ensuring 100% authenticity.

In Japan, expiration dates are usually not printed on cosmetics unless required (e.g., food or medicated products). However, we keep small stocks and order directly from manufacturers to ensure you get the freshest products. Most items have a shelf life of 2–3 years when stored properly in a cool, dry place away from direct sunlight.

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Orders are packed and dispatched within 5 business days (usually much sooner). Delivery by Japan Post EMS then takes up to 7 days. Customs checks can occasionally add a few days.

  • Free shipping on orders of US$200 or more.
  • Flat rate US$15 for all other orders (shown in your currency at checkout).
  • Every order ships from Tokyo by Japan Post EMS, fully tracked.

We ship to over 60 countries, including the USA, UK, Australia, Canada, and most of Europe and Asia. See our shipping page for the full list.

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Customer Reviews

Overall rating: 5.0 / 5 from 14 reviews.

I bought almost the entire Noa Noa series because my skin is aging and problematic. I use it during the week and the results are amzing, well groomed skin with soft and nourished skin. Skin rashes have been significantly reduced. The cream is soft and doesn't leave a sticky feeling. Perhaps it could be used under makeup. I'm a pleased customer.

NOA NOA LUXE Whitening Moisture Gel

The gel is clear and fragrance-free. It is very pleasant to lie down on the face refreshing it instantly. I use it in the morning, apply foundation on top if necessary. Enough moisture for the whole day! my skin looks amazing, but of course, this is probably the merit of the whole complex of odones from Sakura)) and, of course, the volume is very pleasing - 120g - enough for a very long time!

NOA NOA LUXE Whitening Moisture Gel

The very delicate texture of the gel is instantly absorbed into my skin. Without creating a film, it hydrates my skin and protects it all day. my skin immediately feels soft and my complexion looks fresh. Japanese cosmetics have very pleasant delicate smells. This product is absolutely odorless. The description says that the gel replaces the use of lotion, milk, serum and cream, but I didn’t like it without lotion - there was a feeling of tightness. The gel is very economical to use and, given the volume of the jar, it will definitely last for a year😉 I highly recommend it for combination skin.

NOA NOA LUXE Whitening Moisture Gel

The very delicate texture of the gel is instantly absorbed into my skin. Without creating a film, it hydrates my skin and protects it all day. my skin immediately feels soft and my complexion looks fresh. Japanese cosmetics have very pleasant delicate smells. This product is absolutely odorless. The description says that the gel replaces the use of lotion, milk, serum and cream, but I didn’t like it without lotion - there was a feeling of tightness. The gel is very economical to use and, given the volume of the jar, it will definitely last for a year😉 I highly recommend it for combination skin.

NOA NOA LUXE Whitening Moisture Gel

When I use the gel, I like to lightly massage it into my skin so it can be better absorbed. I tend to use it after applying the lotion and serum. I discovered that this combo leaves my face looking fresh and feeling moisturized all day. It's so gentle that I can use it on my eye area.

NOA NOA LUXE Whitening Moisture Gel

I recommend it from the bottom of my heart. I have already bought a second jar. It is a super gel, it is absorbed very quickly and without residue, it also moisturizes coolly. I use it, both during the day and at night, it lasts for a very long time!

NOA NOA LUXE Whitening Moisture Gel

I really liked the gel, especially the texture and fast absorption (very convenient in the morning before applying cosmetics). Initially, I only used it in the morning, in conjunction with other means. Then I only brought the gel along on a trip and, I must say, that the gel coped well, my skin was moisturized the whole time.

NOA NOA LUXE Whitening Moisture Gel

Unfortunately, I can’t write anything positive because a minute after applying the cream, my skin began to burn from an allergic reaction. I also took a placental mask from this series, the same reaction. I'm even afraid to open the serum now. And the smell of this product is unpleasant, it smells like a chemical laboratory.

NOA NOA LUXE Whitening Moisture Gel

I definitely recommend the gel I really like the gel, especially the texture and fast absorption (very convenient in the morning before applying cosmetics). Initially used only in the morning in conjunction with other means. I went on a trip and only took this gel and I noticed that my skin was very moisturized (I think I've isolated the product that actually works - this one!)

NOA NOA LUXE Whitening Moisture Gel

Great moisturizing properties! I recommend it! I've already bought a second jar. Its absorbed very quickly without residue and moisturizes excellently. I use it both during the day and at night, it lasts for a very long time!

NOA NOA LUXE Whitening Moisture Gel

Universal cream When I use the gel I like to lightly massage it into my skin so it can be better absorbed. I tend to use it after applying the lotion and serum. I discovered that this combo leaves my face looking fresh and feeling moisturized all day. It's so gentle that I can use it on my eye area too.

NOA NOA LUXE Whitening Moisture Gel

It has a very delicate texture which is instantly absorbed into my skin without creating a film, hydrates very well and protects for the entire day. My skin immediately becomes soft whilst leaving a beautiful complexion. Japanese cosmetics have very pleasant scents but this product is absolutely odorless. The description says that the gel replaces the use of lotion, milk, serum and cream, but I didn’t like it without lotion - there was a feeling of tightness. The gel is very economical to use and given the volume of the jar, it will last for a couple of years😉 Highly recommended for combination skin.

NOA NOA LUXE Whitening Moisture Gel

Gentle nourishment The gel is clear and fragrance-free. It feels nice when applied and refreshes my skin instantly. I use it in the morning and apply foundation on top if necessary. Enough moisture for the whole day! My skin looks amazing, but of course, this is probably the merit of the whole range of products I use from Beauty Ninja too. The volume is very good - 120g - enough for ages!

NOA NOA LUXE Whitening Moisture Gel

Great choice! I bought almost the entire Noa Noa series because my skin is aging and problematic. I use it during the week and the results are amazing. Wrinkles are deminished and skin feels very soft. Skin rashes have been significantly reduced. The cream is soft and doesn't leave a sticky feeling. Perhaps it could be used under makeup. I'm a satisfied customer.

NOA NOA LUXE Whitening Moisture Gel